With electronics evolving on a constant basis and everything being right in front of us the second we want it, right at our fingertips, we all wonder if print is even alive. Are we done with ancient print? Is print dead? The answer is a big NO. Print is definitely not dead!
Businesses might be wondering if it’s even worth print advertising. Should they concentrate on digital only? Who needs those thick catalogs? Is it worth mailing postcards? Is it worth doing lookbooks of our products? Is it worth going around and placing door hangers on people’s doors? Is it worth printing magazines and books? And the answer to all those questions is: don’t just concentrate on digital and yes, it is worth printing!
The best way to promote your business with today’s technology is to be able to integrate both digital and print into your marketing efforts. You can’t have one without the other. There’s 400% effectiveness of marketing campaigns that combine print and digital ads. It’s as crucial as to connect with your customers with paper advertising as it is digitally. I would even go further and say it’s even more important to connect through print than digital.
Here are some statistics on Print Advertising:
Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements
92% of 18- to 23-year-olds find it easier to read print over digital content
The response rate for direct-mail marketing is 37% higher than the email rate
Print and direct mail marketing bring a 9% customer response rate compared to other digital marketing channels, which hover around 1% or less
Consumers who see print ads also tend to visit the advertiser’s website—up 27% in 2020 from 12% in 2009, and purchase intent of consumers who notice print ads increased to 22% in 2020 from 7% in 2009
82% of consumers trust print ads the most when making a purchase decision.
Print readers usually spend 20 minutes or more with their publication in hand, while a typical visitor to a digital news site sticks around for less than five minutes
You can read more on these statistics at https://financesonline.com/print-marketing-statistics/