How to Attract Attention, Engage Visitors, and Leave a Lasting Impression at Trade Shows. Trade shows are one of the most powerful marketing channels for business to business (B2B) and business to consumer (B2C) businesses alike. They offer a rare opportunity to connect with potential clients and partners face-to-face, showcase your products or services, and generate leads in a focused, high-energy environment.

Print remains a dominant and important part when marketing your business, despite the prevalence of digital channels.