UV coating is ultra-violet cured coating that is applied over ink printed on paper and dried instantly by exposure to UV radiation. After applying UV coating, the printed page can be very shiny or flattened to a matte finish. The coating also provides protection for the paper. UV coating is more often applied to thicker paper, but that is not to say thinner paper such as 80# gloss book cannot be coated. UV coating makes products look more eye-catching by adding a rich, glossy, and dramatic look. It is great to use on company logos or other important details you wish to have stand out.